Battle of Gettysburg participants honored in new book by Farrell, Farley, and Knorr

GETTYSBURG, Pa. — Sunbury Press has released Keystone Tombstones: The Battle of Gettysburg by Joe Farrell, Joe Farley and Lawrence Knorr.This special volume highlights those individuals buried in Pennsylvania who contributed to the battle.

About the Book:
Biographies of famous people buried in Pennsylvabia who participated in the Battle of Gettysburg are the focus of this localized edition of Keystone Tombstones. Farrell and Farley have combed Pennsylvania to bring you the most entertaining tales about interesting people buried in Pennsylvania. Included in this volume:

• John Burns
• Gettysburg National Cemetery
• Amos Humiston
• Ginnie Wade
• Andrew Gregg Curtin
• James Buchanan
• Simon Cameron
• John White Geary
• John Fulton Reynolds
• Thaddeus Stevens
• George Meade
• Samuel W Crawford
• Oliver B Knowles
• Herman Haupt
• Samuel K Zook
• Dennis O’Kane
• Winfield Scott Hancock
• Strong Vincent
• Alfred L Pearson

Keystone Tombstones: The Battle of Gettysburg
Authored by Joe Farrell, Authored by Joe Farley, Authored by Lawrence Knorr
List Price: $14.95
6″ x 9″ (15.24 x 22.86 cm)
Black & White on Cream paper
122 pages
Sunbury Press, Inc.
ISBN-13: 978-1620068328
ISBN-10: 162006832X
BISAC: History / United States / Civil War…


“Wonder Boy” now available in paperback and ebook

SUNBURY, Pa.April 15, 2017PRLog — Lawrence Knorr’s Wonder Boy – The Story of Carl Scheib: The Youngest Player in American League History has been released by Sunbury Press in paperback and ebook.

About the Book:
Carl Scheib, from Gratz, PA, was a young farm boy of 16 who was signed to a major league contract by Connie Mack of the Philadelphia Athletics. Carl enjoyed 11 years in the major leagues, interrupted by his service in World War II. When he made his first appearance in 1943, he was the youngest player in modern major league history. The following season, Joe Nuxhall of the National League’s Cincinnati Reds, pitched 2/3 of an inning at age 15, breaking Carl’s major league record, but Carl retained his American League record.

Known as a good-hitting pitcher, Carl hit .396 in 1951 and .298 in 1948. He hit five home runs in his career, including a grand slam.

As a pitcher, Carl was a key hurler on the 1948 Philadelphia Athletics, going 14-8 during a tight pennant race. He also went 11-7 in 1952, and saved 11 games in 1951. Behind his “pitch- to-contact” approach, the A’s set the all-time record for double plays in a season with 217 in 1949, a record that still stands.

Wonder Boy chronicles the rapid raise of Carl Scheib from his high school days at Gratz and his contributions to Dalmatia in the West Branch League, to his subsequent major league career, facing such players as Joe DiMaggio, Bill Dickey, Ted Williams, Yogi Berra, Bobby Doerr, Satchel Paige, Bob Lemon, Larry Doby, Bob Feller, Luke Appling, Early Wynn, Mickey Mantle and many more.

About the Author:
Lawrence Knorr is an amateur historian with deep roots in the Pennsylvania Dutch Region. Lawrence has had a long career in information technology. He is the co-owner of Sunbury Press, Inc. and an adjunct Professor of Economics at Wilson College, Chambersburg, PA. Lawrence is a past President of the Mid Atlantic Book Publishers Association, and is currently a Board Member for the Pennsylvania German Society.

Lawrence lives with his wife Tammi and has two daughters a stepson and a stepdaughter.

Lawrence’s books include:

• Wonder Boy – The Story of Carl Scheib: The Youngest Player in American League History
• A Pennsylvania Mennonite and the California Gold Rush
• The Relations of Milton Snavely Hershey
• The Relations of Dwight D. Eisenhower
• The Decendents of Hans Peter Knorr
• The Hackman Story (with Dorothy Elaine Grace)
• General John Fulton Reynolds – His Biography, Words & Relations (with Michael Riley and Diane Watson)
• The Relations of Isaac F Stiely – Minister of the Mahantongo Valley
• There is Something About Rough and Ready – A History of the Village at the Heart of the Mahantongo Valley (with Steve E Troutman, Elaine Moran, Cindy Baum, Christine Hipple & Jeanne Adams)
• Keystone Tombstones Civil War (with Joe Farrell and Joe Farley)
• Modern Realism According to Fritz – The Oil Paintings of Fritz VonderHeiden
• Keystone Tombstones Susquehanna Valley (with Joe Farrell and Joe Farley)
• Keystone Tombstones Philadelphia Region (with Joe Farrell and Joe Farley)
• Keystone Tombstones Anthracite Region (with Joe Farrell and Joe Farley)

He is currently working on The Bang Story – From the Basement to the Big Lights.

Lawrence is also an accomplished photographer, known as Lawrence von Knorr, collaborating on the books Hells Kitchen Flea Market andWormleysburg: Jewel on the Susquehanna with his wife Tammi Knorr.  As T. K. McCoy, Tammi featured Lawrence’s work in three books entitled Photo Impressionism in the Digital Age, Pennsylvania Through the Seasons and Images of Italy.  Knorr’s work was also featured in Contemporary Photo Impressionists.  He provided the photograph’s for Melanie Simm’s poetry compilation Remember the Sun. For more information about Lawrence’s award-winning artwork, please see

Wonder Boy – The Story of Carl Scheib
Authored by Lawrence Knorr
List Price: $14.95
Hardcover: 240 pages
Publisher: Sunbury Press, Inc. (March 30, 2017)
Language: English
ISBN-10: 1620068303
ISBN-13: 978-1620068304
Product Dimensions: 6 x 0.7 x 9 inches
SPO003030 SPORTS & RECREATION / Baseball / History
HIS036080 HISTORY / United States / State & Local / Middle Atlantic

For more information, please see:…

Common Mistakes of Self-Published Authors

  • Agent / No Agent – One of the first dilemmas an author faces. Typically, an agent steers authors to traditional publishers. However, there are a number of smaller independent presses that do not require agents. The big publishers deal almost exclusively with agents. Only hire an agent if you really believe you have a shot at a big publisher.
  • Vanity / Subsidy / Partnership / Collaborative Publishing – Lots of authors are pulled into publishing opportunities for which they pay for services or agree to purchase a certain number of books up front. These scenarios come in a number of flavors and rarely benefit the author beyond getting their book out. These entities are rarely focused on selling books to the book trade, and instead make their profits from author services and sales. Traditional publishers do not charge fees and make their money by selling books.
  • Editing – Quite a few self-published authors use friends and family to assist them with editing. Many times, their friend, the English teacher, has helped to edit their book. While it is always a good idea to edit before publishing, a traditional publisher typically has a multi-round process that looks at much more than just grammar and spelling.
  • Cover Design – Contrary to popular wisdom, customers do judge a book by its cover. It’s important that a book looks like it is expected to – similar to other books in its category – and that it conveys compelling messages. I can’t tell you how many self-published books have a nice photo on the cover – probably taken by the author – of ocean waves crashing at the beach or of a sunset or a lone tree in a field. Fonts matter. Imagery matters. Use a graphic designer experienced in book cover design. A traditional publisher has people on staff to do this, or hires out to experienced professionals.
  • Book Design – Besides a bad cover, few things are more annoying than bad book design. The front matter should contain the expected elements. The margins should be set correctly. The pages should flow properly – right / left. I have seen hundreds of poorly designed books that scream “I was self-published” when I started to thumb through them. Quality in design is very important. There is a minimum expectation among book buyers – especially with the chain stores.
  • Format — EBook vs Print – Many self-published authors stick with ebooks only. Many stick with just the opportunities through Amazon. Recent trends have seen a decrease in ebook sales, and an increase in print. However, authors should have both. It’s very important ebooks are well-designed too and function as expected. It is not as simple as just loading up the paperback format and allowing a converter to generate an ebook.
  • Distribution – This is often the biggest challenge for self-published authors. How do I get my book into as many stores as possible. Unfortunately, distributors require deep discounts from the cover price in order to process your inventory. Often this is just a small percentage about print cost. As soon as return fees hit from an unsuccessful book signing, all profits for the author/publisher are wiped out. It is important to be in the right distribution channels at the right cost. Do not overreach and put yourself into a negative cash flow situation.
  • Marketing – Self-published authors are faced with marketing on many fronts – how to sell to the book trade through distributors, how to sell directly to independent stores, how to sell directly to readers, how to sell online, etc. Each channel requires a different strategy. It is important to know who the target reader is, and where they are likely to be found.
  • Advertising – The vast majority of advertising – especially print – does not work. There is a negative ROI. Web advertising is almost as bad, unless you hit the target perfectly. Direct email campaigns are low cost and yield weak results. How do you build buzz without breaking the bank? The answer to this question is evolving.
  • Author Publicity – Authors often confuse this with book marketing. Author publicity involves promoting the author as a brand – in addition to the books they’ve produced. It’s important that authors engage with their public, whether in person, in the media, or online. Publishers tend not to be involved with author publicity. Publishers focus on book marketing and merchandising.
  • Reviews – Word of mouth is a great way to get attention. Good reviews on Amazon and GoodReads can garner attention. However, bad reviews can be the death of an author. It is so important to be sure you are putting out a quality product – well designed – as expected. However, that doesn’t mean the content itself is well-accepted. Regardless, don’t let a bad review about poor design or editing be the end of your writing career.

“Wonder Boy” caps wonderful month as Sunbury Press bestseller for July

MECHANICSBURG, Pa. — Sunbury Press has released the bestsellers list for July. Lawrence Knorr’s baseball biography of Carl Scheib, Wonder Boy, took the top spot. The Gingerbread Man’s School Adventure by Sherri Maret was runner up.

SUNBURY PRESS – Bestsellers for July, 2016 (by Revenue)
Rank Last Month Title Author Category
1 7 Wonder Boy: The Story of Carl Scheib Lawrence Knorr Sports Biography
2 NEW The Gingerbread Man’s School Adventure Sherri Maret Childrens
3 2 A Year of Change & Consequences Mark Singel Political Memoir
4 10 The B Team Alan Mindell Sports Fiction
5 1 Living in the Afterlife Michele Livingston Spirituality
6 The Savage Apostle John Kachuba Historical Fiction
7 NEW Maybe Tomorrow Mela Suśe Vigil Duran Carvalko Memoir
8 The Penns’ Manor of Spread Eagle and the Grist Mills of the Mahantango Valley Steve Troutman History
9 NEW Cast Iron Signs of Pennsylvania Towns and Other Landmarks N Clair Clawser History
10 20 Amelia Earhart: The Truth at Last, 2nd Ed. Mike Campbell History
11 24 Winter of the Metal People Dennis Herrick Historical Fiction
12 Dying for Vengeance J M West Thriller Fiction
13 26 Call Sign Dracula Joe Fair Vietnam Memoir
14 19 The Closer Alan Mindell Sports Fiction
15 30 The Ripper’s Haunts Michael Hawley History
16 13 Pit Bulls Anthony Julian History
17 There Is Something about Rough and Ready Lawrence Knorr, et al History
18 21 Raising Monarchs Sue Fox McGovern Nature
19 NEW Keystone Corruption Continues Brad Bumsted History
20 4 Messages from Beyond Michele Livingston Spirituality
21 29 Hidden Dangers Bob Stout Geopolitics
22 3 Bitter Sweet Catherine Jordan et al. Short Stories
23 Murder in Tuxedo Park William Lemanski Thriller Fiction
24 Hour 30 Brandon Musgrave Memoir
25 Adventures in Distant and Remote Places William Lemanski Memoir
26 22 That Night at Surigao Ernie Marshall History
27 25 OneWay: The Oracle Robin McClellan & Ruth Watson Metaphysical Fiction
28 The Politics of Prevailing William Miller Memoir
29 11 Jesus the Phoenician Karim El Koussa Religious History
30 The 10 Second Shift Bill Foley Self-Help
31 Indian Villages and Place Names in Pennsylvania George P Donehoo History
32 Mary Sachs: Merchant Princess Barbara Trainin Blank Biography
33 Keystone Tombstones Volume 1 Joe Farrell & Joe Farley History
34 23 Choice of Enemies M A Richards Spy Thriller
35 Keystone Tombstones Civil War Joe Farrell, Joe Farley & Lawrence Knorr History
36 Lost in the Shadow of Fame William Lemanski History
37 The Cursed Man Keith Rommel Psycho Thriller
38 The Descendants of Johann Peter Klinger and Catharina Steinbruch Max Klinger Genealogy
39 Capital Murder Chris Papst Investigation
40 Howl of a Thousand Winds Morris Workman Thriller Fiction
41 8 The Keeper of the Crows Kyle Alexander Romines Thriller Fiction
42 Keep It Blue Haley Dean Literary Fiction
43 27 Dead of Autumn Sherry Knowlton Thriller Fiction
44 Flying Pants Lola James Childrens
45 General John Fulton Reynolds: His Biography, Words, and Relations Lawrence Knorr, Michael Riley, & Diane Watson History
46 The Hidden Legacy of World War II Carol Schultz Vento History
47 Rabid Philanderers, Inc. Nancy Williams Thriller Fiction
48 Bows, Bullets, and Bears John L Moore History
49 Between Good and Evil R Michael Phillips Detective Thriller
50 Fireproof Moth Milo Thornberry History

wb_fcLawrence Knorr’s “Wonder Boy: The Story of Carl Scheib – The Youngest Player in American League History” nabbed the top spot thanks to a well-attended event in Gratz, PA honoring the former Philadelphia Athletic. The event also received substantial media attention. Knorr also grabbed #17 with “There is Something about Rough and Ready,” #35 with “Keystone Tombstones Civil War” in tandem with Joe Farrell and Joe Farley, and #45 with “General John Reynolds.” Sherri Maret’s new childrens hardcover “The Gingerbread Man’s School Adventure” placed thanks to advance purchases. Mark Singel’s memoir “A Year of Change and Consequences” held strong at #3 due to media attention and planned events. Alan Mindell’s “The B Team” #4 and “The Closer” #14 continue to benefit from author events. Last month’s #1 by Michele Livingston – “Living in the Afterlife” – continued to sell well, holding at #5. Her “Messages from Beyond” nabbed the 20th spot.

The company debuted a top 50 bestseller list this month. History / Memoir / Biography / Genealogy titles took 25 of the positions. Thriller Fiction was the next most prevelant category.

The company released eight new titles in July:

SUNBURY PRESS – New Releases for July, 2016
The Gingerbread Man’s School Adventure Sherri Maret Childrens
Maybe Tomorrow Mela Suśe Vigil Duran Carvalko Memoir
Cast Iron Signs of Pennsylvania Towns and Other Landmarks N Clair Clawser History
Keystone Corruption Continues Brad Bumsted History
The Making of a Don Charles Ursitti Thriller Fiction
Franni and the Duke Ann E Johnson YA Fiction
Ice Canyon Monster Keith Rommel Climate Fiction
Taking Lady Gibraltar Dick Schwirian Historical Fiction

For more info:

Remembering James Craig Atchison

Craig-James-photo-190x282MECHANICSBURG, PA — It is with a heavy heart we say goodbye to a good friend of the Sunbury Press family. James Craig, who wrote by the pen name “James Craig Atchison” passed away last Saturday, surprising all who knew him. Jim, as he was known to us, was passionate about his family, his writing, and hockey. He had embarked on a second career as a novelist in recent years. I’ll never forget our first meeting in my office in Mechanicsburg. While a little naive of the publishing process, he was nonetheless completely in as an author. He talked of personally promoting his work in an attempt to build a following in the hockey community. Upon the release of his first book, “Blue Lines Up in Arms,” he made appearances at minor league hockey rinks and book stores throughout eastern Pennsylvania. While a trickle of sales followed his efforts, he was committed to the next novel, “Blue Lines and Old Money,” due to be released in September.

Christin Aswad, his editor at Sunbury Press, described Jim as her “favorite author to work with.”  Christin has been the editor for both of Jim’s novels. She was always moved by his positive energy and how appreciative he was for the help she provided.

Tammi and I shared a wonderful morning with Jim several months back, when he came to Mechanicsburg to have some author photos taken.  While the weather was not the best, Jim kept things light and was amazingly patient while we switched venues to try to find the perfect background for him. The old trolley station proved to be the place. (the picture above was taken that morning)

I last saw Jim for Jubilee Day in mid-June. He joined a half-dozen other authors for the largest street fair in the eastern USA. While some of his peers gave up early and headed for home, Jim stuck it out, sitting at his table with his books and hockey gear, casually talking with anyone who would come his way. He sold a few books and thoroughly enjoyed the day.

Jim was a reminder to all of us to have passion for what we do.  He will be missed.

Lawrence Knorr, President/CEO, Sunbury Press, Inc.


Following is Jim’s obituary:

bluia_fcJames Craig, 69, of Lancaster, died unexpectedly Saturday, July 30, 2016 in Salem, NJ.

Born in Wichita, KS, he was the husband of Sandra (Tweedle) Craig of Lancaster, and the son of the late William and Bonnie (Atchison) Pupikofer.

Jim was a middle school teacher in the Ephrata School District for 14 years until his retirement. He was the author of the mystery novel “Blue Lines Up In Arms”.

In addition to his wife of 47 years, he is survived by 2 sons: Ryan Craig of Lancaster, and Jared Craig and his wife Kimberleigh of Millersville; a granddaughter, Marleigh of Millersville; a sister, Karen Craig of Cleveland, OH; and his mother-in-law, Clara Tweedle of Salem, NJ.

A funeral service will be held at 3 PM on Wednesday, August 3, 2016 at Charles F. Snyder Funeral Home & Crematory, 441 N. George St, Millersville with Pastor Mike Sigman officiating. Friends and family will be received from 6:30 to 8 PM on Tuesday, August 2, 2016 at the funeral home, and again one hour prior to the service on Wednesday.

Flowers are appreciated, or memorial contributions in Jim’s memory may be made to the Children’s Ministries at Grace Community Church, 212 Peach Bottom Rd, Willow Street, PA 17584.

A sympathy card would be appreciated.

James Craig



‘Wonder Boy’ returns home

Former major leaguer talks about career in Gratz

By Rob Wheary, Staff Writer •

cs14scheibfront_p1 ROB WHEARY/Staff Photo ‘Wonder Boy: The Story of Carl Scheib’ Former Major League ballplayer and Gratz native Carl Scheib poses with author Lawrence Knorr with a copy of Knorr’s book “Wonder Boy: The Story of Carl Scheib,” all about Scheib’s 11-year career in the major leagues. Scheib and Knorr were guests of the Gratz Historical Society for a July 7 program.

GRATZ – When Carl Scheib was 16 years of age, he left a small farm in Gratz to accomplish a dream of playing major league baseball.
Seventy-three years later, Scheib returned home to Gratz to talk about his career and his memories of his career during a meeting of the Gratz Historical Society.
Scheib’s return filled the Gratz Community gym with a good number of baseball fans and residents to hear about his career. Interest…

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